Miss Snap Craft Soda Branding
The goal of this project was to create a brand identity and packaging for an organic small-batch soda company based out of California. Context and competitors were researched, and a strategy was developed to stand out in the target market. The brand identity for Miss Snap is fun, funky and soothing and lets the unique flavours of the sodas shine. The brand identity and flavour names were hand-lettered to give the brand a handcrafted feel.